When it comes to selling in today’s ever-evolving Toronto real estate market, getting it right isn’t optional — it’s essential. And at Toronto Realty Boutique, “right” means strategic planning, bold marketing, and flawless execution. That’s exactly what we delivered for our recent listing at the iconic Chocolate Company Lofts on Queen West.
We’re proud to share the success story of Loft 301 at 995 Queen Street West, a perfect example of what’s possible when you blend preparation, creativity, and expert negotiation. Spoiler alert: we sold for 100% of list price — yes, even in this market.
The TRB Difference: More Than Just a Listing
Selling real estate isn’t just about putting your property on MLS and crossing your fingers. That’s not how we work. At TRB, every listing is treated like a brand. We identify the story of the home, then tailor the marketing to speak directly to the right buyers.
For this Chocolate Company Lofts unit, our approach was clear: elevate the space and capture attention.
What We Did: Prepping for the Perfect Launch
Before we even thought about going live, we rolled up our sleeves and got to work:
- 🎨 Full Loft Paint Job – fresh, neutral tones to open up the space and modernize the look
- 💡 Upgraded Lighting – to showcase the soaring ceilings and architectural charm
- 🛀 Bathroom Updates – subtle yet impactful improvements that made a big difference
- 🛋️ Full Professional Staging – designed to highlight the lifestyle potential of true loft living
What We Said: Marketing That Mattered
Once the space was ready, we unleashed our full marketing arsenal:
- 📷 Designer Photoshoot – no corner was overlooked, with images that popped on every platform
- 📹 Creative Video Content – we told the story of the loft, not just the specs
- 💎 Targeted Paid Advertising – we reached serious buyers where they spend their time
- 📣 Social Media Campaign – content designed to inspire, not just inform
- 💌 Neighbourhood Postcard Drop – a little old school, a lot of impact
- 💫 50,000+ Social Impressions
- 🌐 772 MLS Listing Views
And guess what? It worked. 19 showings, 2 competing offers, and a firm sale in just 13 days.
Why It Matters for Sellers Like You
This isn’t just a celebration of one sale — it’s proof that results don’t happen by accident. When you work with Romey Halabi and the TRB team, you’re not just hiring an agent; you’re hiring a team that knows how to position your home for maximum impact.
Whether you’re selling a loft in the core, a condo uptown, or a detached home in the city, our strategy adapts to fit your unique property and your goals.
If you’re thinking about selling — or just curious what your home could be worth — let’s chat. There’s a smarter way to sell in Toronto. And you deserve it.
Complete our form on this page to get started, or reach out to us directly via email at info@TorontoRealtyBoutique.com
Let’s get you sold — the TRB way.
TRB Education Hub
Get the real estate resources you need to succeed. Visit our education hub for market insights, guides, podcasts and more.
